France : MIDEC International Footwear Fashion Fair

The International Footwear Fashion Fair, Midec Paris, will be held in Hall 4 of Paris expo-Porte de Versailles on Saturday 6, Sunday 7 and Monday 8 September 2003.

A line-up of over 500 companies (registered at 10/06/03) will be at the fair to present the collections for Spring-Summer 2004 and updates for Autumn-Winter 2003/04.

In this period of economic uncertainty, Midec is a reliable landmark for all fashion professionals interested in footwear because everything that counts in footwear is there!

The fair has proven its ability to bring together the most representative brands and products on the market. Moreover, a focus on the creativity, technical performance and charm of children''s footwear has consolidated Midec''s unchallenged leadership in the children''s sector.

Young designers are the very essence of fashion and the future of the footwear industry. Midec supports them by scouting for promising talent and inviting up-and-coming designers to the fair.

More than ever before, Midec''s next session will provide:
. pertinent fashion information,
. style guidance,
. market pointers.

These assets will enable:
. buyers to make the right choices,
. exhibitors to offer them the most appropriate solutions.

The fair gives buyers and exhibitors a good reception and offers them optimal working conditions, so they can view the collections, make contacts and do business as efficiently as possible.

Better signage and variations in carpet colouring this session will make the layout of the fair even easier to understand.

A determination to dynamise the market can be seen in the choice of joyful, colourful environment:

. visitors will be plunged into a joyful world of bright colour, expressing a positive, dynamic spirit designed to create a spontaneous atmosphere and trigger new desires.
. they will be greeted by bright primary colours, cheerful hypnotic green and fireworks red punctuated with emotional beige and fragments of icons. A world of smiles and sly looks, winks and stolen kisses.

Midec Paris, always a step ahead!