Australia : Tomorrow’s Trends Today: New Initiatives Position Reed Sydney Gift Fairs To Boom

Exhibitors to Sydney September Gift Fair are wholeheartedly embracing the new initiatives, theming and promotional opportunities recently announced by the organisers, Reed Exhibitions – Australia.

Following in-depth research and focus group feedback, Sydney September has been branded ‘tomorrow’s trends today’ with the intent of giving buyers comprehensive indicators of all the fashion trends for the upcoming seasons.

“We recognised that buyers need to better understand the predicted themes, colours and styles to enable them to buy better and smarter,” said Debbie Evans, Exhibition Director, Reed Gift Fairs.

“With this is mind we decided to enhance our Sydney September Fair with a number of new developments – and we are absolutely thrilled by the initial exhibitor response to these.”

Exhibitors concerned that stand availability will be limited at the Sydney February Gift Fair will be pleased to know that in response to this event’s increasing popularity, the Gift Fairs have now secured additional exhibitor space at Darling Harbour.

“The popularity of the February Fair just grows and grows, so it’s crucial that we can grow too and offer new suppliers entering the market – as well as our traditional distributors – the space to present their products,” said Evans.

“So we are understandably delighted that we’ve been able to negotiate more areas for the February Gift Fair, and we will shortly be contacting those companies who have expressed interest in exhibiting.”

Sydney September Gift Fair, September 27-October 1, 2003 and Sydney February Gift Fair, February 21-25, 2004 take place at Sydney Convention and Exhibition Centre, Darling Harbour. The Gift Fairs are organised by Reed Exhibitions – Australia.