IWWE - International Work Wear Exhibition 2004

The French capital, Paris is to host The Second International Exhibition of Work Wear and Company Clothing. The organizers claim this International Work Wear Exhibition to be the only one of its kind attracting manufacturers, designers of professional clothings as also international buyers, retailers and dealers of work wear form the world over.

Claimed as the fastest growing segment of the clothing and textile industry, this sector is estimated to be worth US$7.1 billion annually. Other interesting statistics provide by the organizers as stated in their information speaks of European Work Wear market valued just over US$3.59 billion, with about 306 million pieces sold to over 50 million users in nineteen countries.

Visit this exhibition where you get to see uniforms for airlines and hotels, to protective clothing for factory workers. Nearly 63% of the active workforce is dressed in formals worldwide. Hence the demand for comfortable and functional clothing that not only protects the wearer, improves their efficiency and enhancing their self-esteem along with growing company loyalty. Moreover, the growing mobile workforce constituting among this class provides corporations and business organizations immense possibilities create lasting impression where most required - building images.

A trend that will continue to evolve for time to come and expand with the increasing globalization of brands and intense competition for market share, The Second International Exhibition of Work Wear and Company Clothing has come at the right time offering vistas for this expanding business. Exhibition being scheduled for April 5-7, 2004, you have time on hand to pick this golden opportunity and plan your trip to Paris.