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Sears, Roebuck and Co. implements ProfitLogic''s MO Solution(USA) |
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2004-7-20
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ProfitLogic, whose suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions, announced today that Sears, Roebuck and Co. will undergo an implementation of ProfitLogic''''s Markdown Optimization solution for apparel merchandise in its 870 U.S.-based stores.
This initiative is designed to bolster Sears'''' strategic Merchandise Performance Improvement Project (MPIP), which was launched in 2003. ProfitLogic will provide Sears with analytics and a new approach to merchandising that will result in improved financial performance.
"We have refocused our efforts on the softlines business," said Alan Lacy, Chairman and CEO of Sears. "We have created a new merchandising organization whose goal is to increase margins and market share and decrease markdown rates in the apparel business." |
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