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Switzerland:Swatch launches New Smart Watch – ‘Swatch Paparazzi’ |
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2004-10-22
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Swatch, the innovative, trend-setting watch brand from Switzerland-based Swatch Group, the leading global watch corporation, has joined with MSN® Direct, a division of Microsoft Corp., to launch a stylish and colorful new watch known as ‘Paparazzi’.
Paparazzi offers wearers exclusive entertainment information and the opportunity to meet celebrities with four new multicolored styles. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, including news, sports, weather, horoscopes, stock quotes and more.
Swatch Paparazzi represents the first Swatch Smart Watch offering automatic content out of the box to every Swatch Paparazzi buyer upon purchase. Swatch City offers entertainment news and national news headlines, local weather high and low temperatures, major stock indexes, Swatch Meet and Swatch News.
Nick Hayek Jr., Chief Executive Officer of Swatch Group, said, "Communication is very powerful. The information you share is one part and the way you communicate it is the other.”
“Swatch Paparazzi offers a lifestyle of communication that is original and fun -- clearly a plus for the wearer," Hayek added.
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