IWTO releases book Vision and Perspective of
Consumer Behaviour and Trends in Clothing

(The IWTO market research, executed by Kurt Salmon Associates, now available in form of book!)

Brussels/Belgium (15.11.2004)

The International Wool Textile Organisation and Kurt Salmon Associates provide you with this impressive and important study a work of invaluable use. It shows specific recommendations on the present and future situation of global textile and fashion retail. It contains information that keeps up with textile market trends, answering most frequent questions:

n      How to satisfy your clients

n      Continental differences

n      Top-and-flop-forecast

n      Successful brand management

In detail the book presents interesting results and more about the following points:

n      Global Overview of actual clothing facts around the world

n      Continental spotlight of the industry and the markets

n      Expectations on material attributes (Fibres, Fabrics and Technologies)

n      Find the gap! Niches and opportunities

n      Boost your demand chain! Recommendations for the demand chain

The book is now available direct from the publishing house or directly from IWTO for the price of € 198,--.

Editing house:

DFV

Phone: 0049-69-75952124

Fax    : 0049-69-75952110

Email: buchverlag@dfv-fachbuch.de

* * *

IWTO is the international body representing the interests of the world’s wool textile trade and industry. Our multi-national membership includes woolgrowers, traders, primary processors, spinners, weavers, and garment manufacturers, together with retailers and other companies involved in wool related businesses. 

For more information or orders please contact Ms. Valerie Vandroost: info@iwto.org

1000 BRUSSELS, BELGIUM           Fax: (32) 2 503 47 85     Website: www.iwto.org