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South Africa::Sesli Textiles doubles staff while pumping
investment – seeks local partner

2005-2-23


Blanket manufacturer Sesli Textiles, focusing on the low-income market, will double its manpower to 500 by April. This follows 30 percent increase in its investment in new equipment between November and March. Notably 95 percent of the staff is of local origin.

With Turkish investors in South Africa, the company attributes its success in the battling industry to its policy of importing cheap raw materials, mainly from Turkey, keeping its margins low and using hi-tech equipment from Europe and Turkey.

Production is expected to go up 20 percent and the company''s turnover is to double by the end of the year.

Sesli said securing the right black economic empowerment partner was the next priority for its progress nationally, and internationally, as it had not yet managed to obtain any government contracts.

Describing Sesli as a good example of job creation, Proudly South African Marketing Manager Dawn Currie said companies were prospering through the promotion of locally made products and services.
 
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