| |
Germany:Fashion Designer Eva Gronbach and Bayer MaterialScience
join hands for ''myfile'' fashion collection |
|
2005-2-23
|
|
 |
 Cologne / Leverkusen / Pozzoleone – Name: Eva Gronbach +++ DOB: December 16, 1971 +++ Birthplace: Cologne +++ Sex: Female +++ Star sign: Sagittarius +++ Nationality: German +++ Religion: Christian. What Eva Gronbach''s profile doesn''t tell you is that the internationally renowned designer is famous for using her fashion to provoke a response.
"There''s more to clothing that just an interesting cut. For me, fashion is about taking issue with myself and society." She wants to take a stand, which indeed she did when she incorporated the German national colors and eagle in her clothing, launching a widespread discussion on patriotism.
Her latest fall/winter collection 2005/06 "myfile" - my profile - deals with "escalating anonymity, mutual mistrust and aversion to the unknown and the new in times of permanent surveillance and globalization." "myfile", unveiled at Paris Fashion Week from February 28 through March 7, 2005, is an alternative that aims to capture the consciousness of a global, communicative generation that interacts and comes together openly and without prejudice. And she sets about finding kindred spirits who are on a similar wavelength. One of these is a top model - name: Eva Padberg +++ DOB: January 27, 1980 +++ Birthplace: Bad Frankenhausen / Kyffhäuser Kreis +++ Sex: Female +++ Star sign: Aquarius +++ Nationality: German +++ Religion: None.
Eva Gronbach''s collection focuses on transparency, openness and promoting peace and uses a material that embodies all of this: She is the first ever designer to utilize Technogel in her creations. This transparent high-tech material which has both liquid and solid characteristics proved the worth of its cushioning properties in bicycle saddles and wound bandages. No other designer has probably ever attempted to use gel as a fashion element. Eva Gronbach found in Bayer MaterialScience, one of the world''s largest plastics manufacturers, and Italian company Technogel two partners to help make her "myfile" idea a reality.
"As a material, it stands for peace because it absorbs impact and is very similar to our skin. That''s what ran through my head when I held this gel in my hands for the first time," says the Cologne-born designer, thinking back to this unique touch and feel experience. Despite having studied in Paris and Brussels and working for major fashion-industry names like Hermès, Yohji Yamamoto, Steven Jones and John Galliano, she had never come across such a material before.
The result is a completely unified collection. The components and cuts are reduced to the fundamental elements of a collection - a basic selection of pieces for men and women with clear cuts, classic elements and high-quality black woolen materials. The large transparent gel elements, positioned on the shoulders or the back, give a view of "what''s underneath" to provide a contrast and symbolize openness and frankness. And Gronbach firmly believes that the pieces in the collection should integrate into the wearer''s wardrobe: "I don''t want to force a ''total look'' or an unfamiliar ideal onto anyone."
Gronbach takes the wearers'' individuality seriously and they can replace the designer''s brand logo with their own profile. Customers can order their "myfile" in label form on the Internet at www.evagronbach.com, enabling them to personalize their item for everyone to see.
Fashion photographer Donja Pitsch (DOB: April 26, 1967 +++ Birthplace: Munich +++ Sex: Female +++ Star sign: Taurus +++ Nationality: German and Indian +++ Religion: Belief in the good in people) traveled around the world to capture people from the "myfile" generation on film. Her personal experience of "myfile" is that it''s immediately understood all over. "People pause for a moment and then just start talking to you straight away," she says.
Both partners behind the project were captivated by the "new openness". Technogel boss Massimo Losio ("myfile" DOB: January 9, 1960 +++ Birthplace: Schio (VI) +++ Nationality: Italian) and Bayer MaterialScience expert Herbert Radunz ("myfile" DOB: November 18, 1961 +++ Birthplace: Leverkusen +++ Nationality: German +++ Sex: Male +++ Star sign: Scorpio +++ Religion: None) says: "We had a vision of creating something new and special from a chemical material and setting it free from its traditional function. And Eva Gronbach really brought out its aesthetic side." |
|
| Bayer MaterialScience |
|
|
|
|
|
浙公网安33010602010414
