Textiles d'Intérieur Première 2006
New Marketing activites for 2006
Textiles d'Intérieur Première takes place in Brussels from 8th – 11th September 2006 bringing together manufacturers and distributors of fabrics and ready-mades from the traditional and emerging textile worlds.
To date over 55 companies have confirmed their presence at the show which includes 8 new exhibitors:
Artage
Banaras House Ltd
Expectations
Haining Deyi Textile Co Ltd
Rhoda Textiles Pvt. Ltd.
Sage Exports
Zhejiang Haining Tianyi
Zhejiang Jeni Decoration Textiles Co Ltd
To support the exhibitors, a dynamic marketing campaign is already underway with two complementary campaign strands.
The first element of the campaign is targeting the fabric buyers; the traditional visitors of the show and the buyers visiting the Heysel during the same period. Textiles d'Intérieur Première 2006 will be advertising in over 30 industry magazines, sending 20,000 direct mail pieces, an estimated 150,000 emails and web advertising on all the major industry websites. All of these will be offering visitor promotions including discounted and FREE entrance tickets.
The second strand is communicating and expanding the exposure of the show to multiple retailer buyers throughout Europe. Textiles d'Intérieur Première 2006 will be conducting telemarketing to all the major European multiple retailers to personally invite them to the show. An estimated 50,000 emails will be sent out alongside a broad web advertising campaign utilising internet search engines. This will create a show that offers exhibitors exposure to a wider but highly targeted audience for the full range of products on offer.
Being in the heart of the European capital, Brussels, at ‘Tour & Taxis’, buyers will be able to catch the free shuttle bus or walk directly to Textiles d'Intérieur Première. And, in the morning, visitors attending the show will be welcomed with fresh tea, coffee and pastries ensuring they are fully prepared for a busy day at the exhibition. On the third evening (10th Sept), Textiles d'Intérieur Première 2006 will be staying open later to welcome visitors returning from the Heysel and inviting them to join the show and its exhibitors for a much deserved drink!
Don’t forget there will be a free shuttle bus running to and from the city centre hotels and from the Heysel Exhibition Centre to Textiles d'Intérieur Première.
So put Textiles d'Intérieur Première 2006 in your diary and see you in September.
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