China : Men’s intimate wear emerges as a big market

China : Men’s intimate wear emerges as a big market

The ballooning intimate wear segment in China offers lucrative opportunity for apparel manufacturers.

The segment is rising by 20 percent with more space for men’s undergarments as most of men’s underwear brands are of low and middle grade in the market.

However, after joining WTO, some international men’s underwear brands have emerged in Chinese market.

Even if these brands are expensive, their sales are accelerating quickly in China.

Underwear enterprises have begun to develop top-grade men’s underwear, which is a big market in the country.