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China : Chinese clothing brands 'been there' yet missed at FIFA World Cup
2006-6-23
China : Chinese clothing brands 'been there' yet missed at FIFA World Cup

FIFA World Cup 2006 lacks the typical Chinese charm even as football fans sport clothing and shoes bearing Made-in-China tags.

Conspicuous is the absence of Chinese element due to enterprises’ policy to manufacture products for other international brands and not creating their own.

All this has led most of the clothing enterprises failing to encash on the marketing hype created by this world shaking event.

Industry analysts state that Chinese enterprises should invest more in creating their own brands and advertising to capture international market.

Who knows, probably the next World Cup in South Africa may witness vibrant invasion of Chinese brands, in and off the football field?
 
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