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India : Lakme And Kingfisher Looking To Rule The Ramp

2003-5-5 9:30:00
 For the next three years the race to rule the ramp at India Fashion Week (IFW)has narrowed down to Lever's Lakme and United Breweries Kingfisher. Both have pipped FMCG giants like LG and Samsung on the way, with highly placed sources placing their bets on the Lever brand.

The decision which has been 'in its last stage since March' should definitely see the Fashion Design Council of India (FDCI) make a formal announcement early next week for the '03 IFW which is scheduled for the third week of July.

 
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