United States Of America : Ashworth Announced Debut Of Its New Kids Collection

Ashworth Inc. a leading designer of sportswear and golf apparel, last week announced the debut of its new Ashworth Kids Collection.

Available in stores this month, Ashworth Kids will initially offer three different unisex knit shirts that coordinate with pieces in the current Ashworth Brights Men's Collection. Focusing on fun and function, the pieces available include the classic stripe, a horizontal multi-color stripe and a solid white interlock shirt with fancy collar.

All three styles will be offered in vibrant primary colors. The collection will also be expanded in future seasons and will coordinate with the Ashworth Men's Collection. This collection is designed with the intention of giving children between the ages of 5 and 12 a high quality apparel choice that can be worn to school, to resorts or on the course.

Eddie Fadel, senior vice president of design and merchandising, is excited about the new Kids Collection stating, "Ashworth has always appealed to the young up and coming golfer; through the development of the Kids Collection we are reinforcing that heritage. Golf is a family sport and we are excited to continue in our commitment to support the game and the entire family with our collections for Men, Women and now Kids."

Chris DiMarco's son and daughter, Christian and Amanda, will be modeling for the Ashworth Kids Collection. An Ashworth PGA Tour Team member and model in Ashworth's Fall 2003 and Spring 2004 catalogs, DiMarco is proud to be able to include his family in the Ashworth Kids photo shoot.

A special Father's Day promotion will feature imagery of DiMarco and his kids in matching knit shirts. This promotion will help to officially launch the new collection. Other marketing support of the Ashworth Kids Collection will include special hang tags, point of purchase and selected consumer advertising.

The Ashworth Kids Collection will be available at finer pro shops and resorts, select high-end department stores and at the Ashworth Studio Store in Costa Mesa, Calif. For golf clubs and resorts, there will be the option of club or resort logo placement.

Ashworth Inc. is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale department and specialty stores. Ashworth products include four main brand extensions.

Ashworth Collection(TM) is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics(TM) showcases the most popular items from the Ashworth line. Ashworth Weather Systems(R) utilizes technology to create a balance between fashion and function in any climatic condition. Ashworth 7(TM) addresses the demand for business casual sportswear.