China : Colour to brighten brand economy

The 4th Asian Color Forum, sponsored by China Fashion Color Association (CFCA), Japan Fashion Association and Korean Color Center, will be held in Jiangsu Province's Wuxi city from September 20-22.

The forum, which will also be held separately in Japan and Korea, will be attended by representatives of overseas organizations like American Color Marketing Group who will give lively speeches.

Talking about the forthcoming event, Vice-Chairman of CFCA said China was entering into the age of colour economy which has brought new opportunities along with it.

Since its inception, CFCA has helped Chinese enterprises study trends in fashionable colour. Many Chinese enterprises have made breakthrough progress as a result of this. Take the case of Beijing Aimer Underwear Co Ltd that set up a color culture lab with the help of CFCA.

This greatly increased the company's brand value and Aimer quickly became one of the famous underwear brands in China. It also came to be known as the research hub of Chinese underwear color trends.

Though experts say that adding colour design cannot add to the product's cost, they opined that it will increase added-value of the products by about 30 percent.
 
Fibre2fashion News Desk - China