The 83-year-old sneaker brand Huili opened its flagship store yesterday in Shanghai, near its old factory location. In addition to the classic pairs worthy less than 100 yuan, there are also higer prices fashionable pairs, even a few customized hand-painted models worthy of hundreds of yuan. In its first day openning, Huili attracted a large number of consumers, except for some nostalgia of middle-aged with customers, most of them were fashion-conscious young people.
Earlier, Huili had brought a fashion footwear cyclone in overseas markets. The most expensive one was sold for more than 50 euros a pair. This company had plans to return to Shanghai within two years.