Texindex.Com
Home For Buyers For Sellers MY Office News 国内贸易
    Industry News Texindex Press Releases Finance Company News The Largest Textile Market Online  
 
        Texindex.com runs the leading textile and apparel vertical nets , consisting of B2B Marketplace , Directory Search Engine , Career Center , Buyers'Guide , and Weblog in accordance with its 3C approach: Commerce Content Community
Not an Texindex.com memeber yet? Sign In
 
 

Gucci collaborates with JAY-Z

2010-11-16

Gucci will partner with JAY-Z on the release of his first book, Decoded - the music icon’s story of the hidden meanings behind his songs and his journey through the hip hop experience. The partnership is part of a collaboration between JAY-Z and Bing to expose every page of the book in a unique way before its official release on November 16, 2010. 

The Bing interactive experience enables people to decode the 36 songs in the book with clues leading to locations, like Gucci, that have inspired JAY-Z’s lyrics in Miami, New York, London, Las Vegas and Los Angeles. Clues will be distributed on JAY-Z’s Facebook and Twitter pages, JAY-Z.com and Bing. 

On November 11th Gucci will reveal one of three hundred Decoded pages in its 5th Avenue flagship store. The page is printed on the lining of a Gucci one-of-a-kind leather bomber jacket designed by Gucci Creative Director Frida Giannini in collaboration with JAY-Z. 

Once the specially created bomber is discovered at Gucci, fans are instructed to text in a code found at the location and are encouraged to upload an image of the decoded page. Any player who locates a page online or in-person is entered into a draw to win the page they have located, signed by JAY-Z.

 

source: Gucci

 
Hot News
Featured Partners
 
Featured sites: Chemical Network | ChinaChemical Network | Chemical CAS database | ChemNet Mall | China Commodity price
Texindex  |  Site Map  |  Online Server  |  Offline Server  |  Partners & Links
Terms of Use  |  Privacy Policy  |  Disclaimer  
Copyright © 1999-2022  YesHiTech (Zhejiang) inc. All Rights Reserved 浙B2-20090135-2 浙公网安33010602010414
Contact:succeed@texindex.com Tel:86-571-87671500 Fax:86-571-88228200