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2003-5-30 12:27:00
Esprit Europe GmbH, the Germany-based European subsidiary of Hong Kong-based fashion retailer Esprit Holdings Ltd, on Friday announced plans to launch a sportswear line for girls as it moves to grasp a bigger slice of the sportswear market.
The new line, which caters for girls aged 8 to 14, will retail under the "Esprit Sports" name and will be produced and distributed in-house by the group's Esprit Kids division. The line will first be sold in October this year and will then be delivered to sporting goods stores.
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