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RT Mart launches Cherokee brand in China

2010-12-14


Cherokee Inc, a global brand management company, released photos from its recent launch of the Cherokee Brand in China with RT Mart Stores. RT Mart is a division of Ruentex Industries Limited, a premier textile, retail and trading company. RT Mart is one of the leading and fastest growing retailers in China. Operating over 134 hypermarket stores today, RT Mart's success is driven by their focus on the regional requirements and needs of their consumers.

Peter Huang, CEO & President, RT Mart said, "We have launched the Cherokee Brand with much success and based on initial results, there is tremendous potential for category and product expansion. In addition, as we continue with our plan to open more stores throughout China, Cherokee will become one of the larger family lifestyle brands in our country. We look forward to working closely with the Cherokee team and share much success together."

Larry Sass, Executive Vice President, Cherokee Inc. said, "Our launch in China with RT Mart is a watershed occasion for our company. We will continue to diligently work together with RT Mart and build on our initial successes."

Fransisca Chang, Senior Regional Director, Cherokee Inc. said, "RT Mart is the premier retailer in China. We are honored and excited to partner with such a great company as RT Mart and look forward to working closely with their teams to develop and grow the Cherokee brand throughout China."

 

source:Cherokee Inc

 
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