The Intertextile Shanghai is “the” fabric trade show in Asia held during October 19 – 22, 2010 at the Shanghai New International Exhibition Centre, which no one wants to miss. Lenzing hosted customers at its main booth and also provided a large 13,993 square foot (1300 m²) satellite booth for its customers to display their products made with Lenzing fibers. 52 companies made use of this service and were extremely pleased with the customer attendance rate.
The press conference, "Strategies of Expansion", was well attended by journalists. After Paris, the Shanghai show has become the center of the textile industry and all the important brands and fabric producers were represented there. All in all, 56,645 people took part in the trade show and 2,500 exhibitors presented their goods.
Some of the participants expressed their opinions about Lenzing satellite booth at the Intertextile Shanghai.
“In the first two days, 150 visitors stopped by the Lenzing satellite booth. 50% of them came from Asia and 50% from overseas. The atmosphere at the booth was very positive and the design of the Lenzing booth was very appealing. Mozartex was one of the first Lenzing customers to use the Lenzing satellite booth for their products. To make the joint booth attractive, a selection of high-quality TENCEL fabrics is a pre-requisite for success.”
“The Lenzing satellite booth is a very good platform not only for visitors and exhibitors but also for other partners in the textile supply chain. We will continue to participate in the Lenzing satellite booth in the future.”
“Harvestex made use of the Lenzing satellite booth for the first time and was extremely pleased by the high attendance rate. Numerous interested parties from both Europe and the USA attended. The demand for TENCEL Denim has risen ten-fold.”
“The Lenzing satellite booth was very well attended but the price continues to be a key argument. Vita is one of the first producers to process TENCEL Denim. Demand has been very good in the last three years. The Lenzing satellite booth helps to promote our products and the close cooperation with Lenzing results in considerable benefits for both sides.”
“An increasing number of companies is taking part in the Lenzing satellite booth. This helps to introduce new ideas and products at the tradeshow. The feedback from visitors to the trade show was extremely positive and the booth was very well attended. As a supplier of yarns for clothing and home textiles, Qingdao Fanglian uses the entire Lenzing fiber collection in various applications. There is nothing to stop joint growth with Lenzing.”
Trends in Asia
Lenzing fibers can be found in a variety of sectors in Asia. Lenzing Modal and TENCEL have a strong presence in the Asian market and continue to expand their market share.