United States Of America : OshKosh Repositions the Brand

Oshkosh Inc, the US manufacturer of children's clothing and hardware, will reposition its brand in Europe. That implies mainly that the company will target a lower price range that has remained untapped up to now. Taking effect immediately, the majority of OshKosh's classic denim and hickory stripe basics will be available for under € 30, tees start at € 13.95 and sweat shirts from € 22.95. The Oshkosh, Wisconsin-based company wants to position the brand next to of S.Oliver, Mexx and Esprit although with a stronger emphasis on quality.