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2011-6-10
Phillips-Van Heusen Corporation and Ram Pacific Pte Ltd. have entered into a licensing agreement under which Ram Pacific will market and distribute apparel and accessories under PVH's IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH's option.
The new IZOD line will include men's, boys', women's and girls' apparel and accessories. The product lines will incorporate the colorful, active, sports-inspired styling for which IZOD is known and will be distributed at major department stores (through shop-in-shops), IZOD retail stores, and specialty stores. The first IZOD shop-in-shop opened at the Takashimaya department store on Orchard Road in Singapore in April 2011.
"We continue to look to grow our IZOD brand on a global level and see great opportunities in the Southeast Asia market," said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. "Ram Pacific has extensive knowledge and experience in this region and we look forward to partnering with them to develop and grow the IZOD brand in an effective manner, while maintaining the brand heritage."
Bernie Lim, Executive Director of Ram Pacific added, "It is indeed a privilege to be collaborating with PVH on the launch of IZOD in Southeast Asia. The brand's reputable international standing has excited the local market. The freshness, color and energy that IZOD brings are a timely wake-up call for a market filled with overly safe and similar looking merchandise. The brand will be filling a void for customers looking for premium sportswear merchandise."
Source:Phillips-Van Heusen Corporation
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