United States Of America : New Levis Strauss Brand Arrives In Stores

Levi Strauss Signature™, the new Levi Strauss & Co. brand created exclusively for consumers who shop in the mass channel, arrives in stores today. The new brand launches with a collection of denim and non-denim pants, skirts and jackets as well as cotton shirts for men, women and children. In homage to Levi Strauss & Co.'s founder, the new brand, its logo and product packaging leverages the company's 150-year history. LEVI
STRAUSS SIGNATURE™ is available in Wal-Mart stores nationwide today.

"With LEVI STRAUSS SIGNATURE™ products mass channel consumers now have access to high-quality, affordable jeanswear from a company and name they trust," said Mary Kwan, vice president, the LEVI STRAUSS SIGNATURE™ brand. "We are especially excited to introduce this new brand while we
celebrate our rich, 150-year history."

LEVI STRAUSS SIGNATURE™ clothing is designed with high quality construction and updated styling expected by today's mass channel consumers.