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Chinese clothing brands face elimination and reconstruction pattern |
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2011-9-19
According to a survey by Hongye information company, there are about more than 2,000 brands being eliminated each year in China's apparel market, six brands are eliminated per day on average, the average life expectancy of each brand is only as short as four hours.
In 2000-2005,China's top 500 brands had an average life expectancy of only 1.5 years. But the top 50 international brands in domestic sales have an average age up to 52.5 years; some foreign apparel brands even have a history over a hundred years.
Industry experts said, "In the next five to 10 years, China's apparel industry will experience a process of industry consolidation. At present, the concentration level of men's wear is higher than women's brands. The number of women's brands are larger, there are more than 1000 brands in Guangzhou and Shenzhen areas alone, so many brands must experience "Ebb Tide" in the future."
Experts say that a company must fully consider its advantages and features in the strategic process of selecting corporate brand, a company can only embark on the road to successful brand management by choosing the most suitable brand for its development.
Source:ccfgroup
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