Premium collections, exclusive trends and industry information: the Première Vision events created once again a unique business and network platform for the Asian fashion industry.
More than 3,100 professionals came to Shanghaimart on 22-23 October to discover the offer of 70 exhibitors, all selected for their high quality products and creative offer.
At Denim by Première Vision Asia, international and domestic denim makers presented top developments and excited designers with their cutting-edge collections. Première Vision Shanghai exhibitors displayed a strong and focused offer to the Asian market for the Fall Winter 1415 season.
Attendees included high-end designers and brands. Among them: Lola Zhou/Human Chau, Rachelle Jim, Yan Ming, Oliver Xu/ROON, Masha Ma, Uma Wang … Young promising designers as Jenny JI/LA VIE, Wang Yan Nan/TANYA COUTURE, Zhu Lu/ CADIDL, Ou Minjie/ RICOSTRU.
Exhibitors and agents emphasized the quality of the visitors. “The womenswear producers are all here. A good edition,” declared agent Mary Zhang (Shanghai Tissus Import Export CO. LTD). Enrico Gatti from Texapel confirmed his “full satisfaction, and optimism for the future in the Chinese market!" Marko Yang, an agent, noted that, “Asian customers are increasingly educated in high-range products.”
The Première Vision shows also seduced Asian professionals with the fashion information presented during the two days, including the Denim and Sparkling boxes highlighting the exhibitors' samples, the Autumn Winter 14 15 Colour Range, and the fabric and denim seminars.
Some 350 Chinese, Japanese and South Korean designers and buyers attended the Première Vision seminars, specially created by Premiere Vision and presented by Sabine le Chatelier, Associate Fashion Director of Première Vision.
For the first time in Shanghai, Première Vision gathered renowned speakers to share their knowledge about responsible textile creation.
The audience was captivated by Luca Galvani - Giorgio Armani Group (Operation Branch Sustainability and Compliance Manager), Hu Yue - Mixmind Art & Design Co (Deputy General Manager of Design & Development), Leo Koo - Prosperity Textile (General Manager) and Enrique Silla - Jeanologia (CEO), who provided their visions of responsible production in fashion.
A cross-over experience between Europe and China, and in front of a fully booked audience, participants shared their experiences and their companies' latest activities in terms of fabric developments, technologies, and supplier’s agreements. The round table was moderated by Giusy Bettoni, CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), a specialist in consulting on sustainable innovation for textiles, fashion and design.
This was the second of two events, following a first round-table organized during Première Vision Paris in September, and falls within a long-term approach designed to incorporate a series of actions and meetings on the subject.
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