United States Of America : Dan River To Focus On Luxury Brands

In the upcoming New York Home Textile Market Dan River will emphasize luxury brands with the expansions of Alexander Julian, Lilly Pulitzer and Supreme Dimensions — its newest bed in a bag line debuted this past spring.

All three are constructed with luxury fabrics and specifications, said Lou Casali, svp sales and marketing. Flat sheets are four inches wider than the norm, fitted sheets carry extra deep pockets. King comforters measure 110" x 96". Dust ruffle feature 15" split corner styling.

"Each brand brings a unique design perspective to our portfolio,".

Supreme Dimensions will add a non-solid stria solid color sheet program that layers into the line. Also new is a textured solid color comforter program. Outer bedding will be available in a honeycomb pique in a variety of six colors that reverse to a coordinating stria color scheme. In addition, Dan River will introduce a line of simple, elegant and classic print bedding ensembles to serve as a sub brand called Supreme Dimensions Classics.

The Alexander Julian line will offer diamond quilted mitered-cuff comforters with a complimentary Water Colours background in six different color combinations as well as coverlets in all 17 colors and reversible coverlets in six colors. In addition, Dan River will debut two varieties of horizontal ombre stripe in neutral spice and vivid beach tones for sheets, comforters and pillow shams.