|| Jining Ruyi Home Textile Co., Ltd. is a terminal brand company of Ruyi Group. After more than ten years'development, it has rapidly become a comprehensive household enterprise which integrates R&D, design, production and sales. The company has the world's advanced ETON full-automatic home textile hanging production line, Japan Toyota/Tianji loom, all from computer level. Sewing machine, automatic drawing machine, automatic computer embroidery machine, quilting machine and other production lines, to achieve a higher production capacity. According to the standards of modern enterprise system and combining with its own reality, the company has continuously standardized enterprise management. Since 2003, it has been imported and passed the ISO 9001, ISO14001, OHSAS 18001 management system certification and terminal retail ERP information system construction in the same industry. It has been awarded the title of "Shandong Brand" for ten consecutive years and has won many times. The Excellent Prize of Industry Design Competition was awarded the "Top Ten Industrial E-Commerce Demonstration Enterprises of Jining City" in 2016, and was hired by the Home Textile Industry Association as the "sixth Council member unit of China Home Textile Industry Association", and was awarded the "2007 China Textile Industry Excellent Performance Model Pioneer Enterprise".
The company has always adhered to the design concept of nature, health, science and technology, fashion. The products cover six categories, including multi-kit, core, blanket mat, summer cool, household clothes and curtains, and 13 series of thousands of varieties of colors and designs. All kinds of products are close to the real needs of consumers and have entered thousands of households.
Home textile design has a strong technical force, with a number of professional home textile designers, unique product design, exquisite workmanship, novel style, elegant style, especially the perfect combination of jacquard, embroidery and quilting, forming a beautiful style with modern characteristics, creating the perfect home textile products.
The company adopts the marketing mode of direct operation and franchise, and the marketing outlets are all over the country. At present, the company has more than 500 franchise stores and shopping malls. Through the establishment of regional model stores throughout the country to constantly strengthen the standardized management of terminal stores, in the terminal image, marketing efficiency and other aspects to achieve sustained improvement, thus achieving a sustained sales growth. In the network marketing, "cherry blossom home textile" brand has been stationed in Tianmao, Jingdong, Weipinhui and other major network sales platform, to achieve the full coverage of the major network sales channels. Develop a store-mall marketing model, the establishment of the O2 O system platform, the realization of e-commerce platform and terminal store online and offline resources of mutual accommodation, a comprehensive extension of the new marketing pattern.
The main cooperating customers are ZORLU, KEECO, JR, ITOCHU, bed bath and beyond, Neelkamal Group of Company Co., Ltd., IVI-EAST, New Age Health Industry Company, Disha Pharmaceutical Group, Shandong Weikang Biomedical Technology Co., Ltd., Tianjin Ward Nutrition and Health Products Co., Ltd., Dirui Group, Hesper Moore Co.
In the next few years, the company will continue to innovate while inheriting the corporate culture of "Strictness and Reality, Honesty and Goodness".